Habits and Traits of Backswimmers

The name tells you just about everything you need to know about members of the family Notonectidae. Backswimmers do just that; they swim upside down, on their backs. The scientific name Notonectidae originates from the Greek words notos, meaning back, and nektos, meaning swimming. Description of Backswimmers A backswimmer is built like an upside-down boat. The backswimmers dorsal side is convex and V-shaped, like the keel of a boat. These aquatic insects use their long back legs as oars to propel themselves across the water. The rowing legs lack claws but are fringed with long hairs. The backswimmers coloration is the opposite of most insects, presumably because they live their lives upside down. A backswimmer typically has a dark belly and a light-colored back. This makes them less conspicuous to predators as they backstroke around the pond. The backswimmers head is typical of an aquatic true bug. It has two large eyes, positioned close together, but no ocelli. A cylindrical beak (or rostrum) folds neatly under the head. The short antennae, with just 3 to 4 segments, are almost hidden below the eyes. Like other Hemiptera, backswimmers have piercing, sucking mouthparts. Adult backswimmers bear functional wings and will fly, though doing so requires them to first exit the water and right themselves. They grasp prey and cling to aquatic vegetation using their first and second pairs of legs. At maturity, most backswimmers measure less than  ½ inch in length. Classification Kingdom: AnimaliaPhylum: ArthropodaClass: InsectaOrder: HemipteraFamily: Notonectidae Backswimmer Diet Backswimmers prey on other aquatic insects, including fellow backswimmers, as well as on tadpoles or small fish. They hunt by either diving down to catch submerged prey or by releasing their hold on vegetation and simply drifting up under prey above them. Backswimmers feed by piercing their prey and then sucking the fluids from their immobilized bodies. Life Cycle As all true bugs do, backswimmers undergo incomplete or simple metamorphosis. Mated females deposit eggs in or on aquatic vegetation, or on the surface of rocks, usually in spring or summer. Hatching may occur in just a few days, or after several months, depending on the species and on environmental variables. Nymphs look similar to adults, though they lack fully developed wings. Most species overwinter as adults. Special Adaptations and Behaviors Backswimmers can and will bite people if handled carelessly, so use caution when skimming specimens from a pond or lake. Theyve also been known to bite unsuspecting swimmers, a habit for which theyve earned the nickname water wasps. Those whove felt the wrath of the backswimmer will tell you their bite feels quite like a bee sting. Backswimmers can stay underwater for hours at a time, by virtue of a portable SCUBA tank they carry with them. On the underside of the abdomen, the backswimmer has two channels covered by inward-facing hairs. These spaces allow the backswimmer to store air bubbles, from which it draws oxygen while submerged. When oxygen stores become low, it must breach the surface of the water to replenish the supply. Males of some species possess stridulatory organs, which they use to sing courtship overtures to receptive females. Range and Distribution Backswimmers inhabit ponds, freshwater pools, lake edges, and slow-moving streams. About 400 species are known throughout the world, but only 34 species inhabit North America. Sources: Borror and DeLongs Introduction to the Study of Insects, 7th edition, by Charles A. Triplehorn and Norman F. Johnson.Family Notonectidae - Backswimmers, BugGuide.Net. Accessed February 25, 2013.Aquatic and Semiaquatic Heteroptera of Michigan - True Bugs - Identification, a website by Ethan Bright, University of Michigan. Accessed February 8, 2016.Water Boatmen and Backswimmers, University of Wisconsin-Milwaukee. Accessed February 25, 2013.Notonectidae - Backswimmers, by Dr. John Meyer, North Carolina State University. Accessed February 25, 2013.A Dictionary of Entomology, by Gordon Gordh, David H. Headrick.

Marketing Analysis Marketing Strategy Essay - 1577 Words

*Question1: A) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. There are four elements â€Å"4 P’s† of marketing mix : PRODUCT , PRICE , PLACE and PROMOTIONAL STRATEGY *The marketing strategy consists of five stages : -the first step when you understand the marketplace and customers needs and wants , then the second when you begin to design a customer driven strategy then the third build an integrated marketing mix that delivers top value , then the fourth build a profitable relationships and customers satisfaction and delight , then the fifth and the last step is to capture the value of customer to create his delight. Q1: B) There are five management orientations : Product concept ,Production concept ,selling concept ,marketing concept ,and societal concept lets discuss these five concepts in details: 1) The product concept : this concept suggests and holds that clients and consumers support and favor items offering the (most quality execution and creative elements and features ) 2) The production concept : in business this is one of the oldest concepts , this concept carries on and holds the beliefs that consumers support and lean items at â€Å"lowShow MoreRelatedMarketing Analysis : Marketing Strategies1217 Words   |  5 PagesThere are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. Place: The location of the business/market where the main transactions are implemented Price: The amount a consumer is willing and able to give for a product/service or good Product: Anything that can be offered within a businessRead MoreMarketing Analysis : Marketing Strategy Essay1248 Words   |  5 Pages Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is â€Å"The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability†. Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy1546 Words   |  7 Pages For instance, deciding on a product line/range requires that the marketing strategist have a definite understanding of all relevant contender items (as well as the corresponding pricing structures) with a specific end goal to establish appropriate juxtaposition and comparison and decide on suitable business choices for diversifying. Competitor analysis is a crucial part of marketing strategy.  It is sometimes said that some firms don t lead this sort of investigation deliberately enough. RatherRead MoreMarketing Analysis : Marketing Strategy1839 Words   |  8 Pages The critical part of marketing research is to anticipate the response of customer for marketing activities. However, Most of data is hard to obtain or the validity is doubtful. And the market environment is dynamic and complex. Marketing Strategy is not only a science, but an art. So, determining the marketing strategy need not only field data but also experience and intuition. In order to enhance the validity, several methods were used to establish the marketing strategy. Firstly, the market segmentationRead MoreMarketing Analysis : Marketing Strategy Essay1445 Words   |  6 Pages MARKETING STRATEGY Without emphasize the price and product strategies previously discussed, a brief analysis of the marketing mix underlines some other specific traits of the company. An interesting aspect is represented by promotion. In the solar Industry a great part of the promotion effort lies in the downstream, and this is where SolarCity put a greater effort: on the 2,510 employees (2012), 661 work in sales and marketing and 248 work in customer care (SolarCity, â€Å"SolarCity annual report 2013†Read MoreMarketing Analysis : Marketing Strategy1525 Words   |  7 PagesIntroduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertiseRead MoreMarketing Analysis : The Marketing Strategy Essay2077 Words   |  9 PagesIntroduction Citigroup has four primary business segments, retail banking, commercial banking, Citi-branded cards, and Citi retail services. Our firm analysis will focus on the Citi-branded cards segment and commercial banking in the North American market. Financial performance Over the five years to 2016, revenue is expected to decline an annualized 2.8% to $7.5 billion. The company s North American consumer banking segment performed well in 2014 due to rising loan balances. However, revenuesRead MoreMarketing Analysis : Marketing Strategy1194 Words   |  5 PagesMarketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpageRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 PagesMarketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016 â€Æ' Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market managerRead MoreMarketing Analysis : Marketing Strategy959 Words   |  4 PagesMarketing has been around since the beginning of time. When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born. In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the â€Å"Marketing Mix† (Tanner, Jr Raymond, 2012, pg. 5)

Uses of Global Positioning System Free-Samples for Students

Question: 1.Is GPS spying on us and making us stupid? Answer: Introduction GPS or Global Positioning System is a very well-known electronic system that is used for the purpose of satellite-guided navigational system. The system basically works by allowing the user to make the proper calculation of their latitude, altitude, and longitude of the current location. The GPS works irrespective of any location situated across the globe. In that context, this essay is proposed to focus on various actions of GPS system[1]. No doubt the GPS technology is relatively new technology which has many applications but in relation to that, the system also possesses many serious implications continuing with various negative impacts. For that reason, one of the major negative impacts of GPS is that the employees can come across the tracking process against their will by the employers. This tracking process becomes a question in evaluation the integrity of the employees that certainly will affect the employee-employer relations. Use of The GPS System The use of the GPS system in tracking the employees in the workplace against the will of the employees comes under the process of employee monitoring. The process of employee monitoring in the workplace is action carried out by the employer to survey the employee activity. It is then further carried out by monitoring the employee tracking performance by avoiding the legal liabilities. Along with that, the organizations provide protection to various trade secrets as well as address various other security issues. Thus the use of Global Positioning System brings the advantage for the organization to solve their issues relating to the security concerns and all other essential concerns but in return, it affects the employee satisfaction[2]. The reason behind it is the use of GPS system creates a direct impact on the privacy of the employees that further affects their workplace ethics by creating conflicts. This action later affected the integrity within the workplace. Effect of GPS on the Privacy of the Employees The implementation GPS provides the employer the details regarding the performance of the employees. Basically, the GPS for the employees is used to track the employees those are using employer-owned vehicles. In addition to that, the employers also make the audio and video monitoring by which they can track the performance of the employees. Video monitoring is done through the implementation of surveillance cameras to monitor the proper maintenance of security along with the measurement of the employee productivity. This will eventually help in dealing with the internal theft. Moreover, the presence of the hidden cameras poses threat to the privacy of the employees[3]. However, the tracking of the cell phone makes the revelation of all the private associations as well as the relationship. This revelation will create conflict in between the people associated with the concerned person who has been tracked. Thus the use of GPS in monitoring the workplace for the safety purpose is quite a god enough as it is a powerful and inexpensive tool to use. But on the flip side of it is used within the cell phones and the surveillance cameras then it will directly affect the employee ethics within the workplace. The reason behind it is the monitoring process will collect the all the activities whether it is work or non-work along with various personal information. In that case, the resources that are found can be misused by the officials that could hurt the sentiments and emotion of the individuals. Thus monitoring the employees activities by using GPS puts the employees as well as the employers at odds because it reveals personal facts and interests. In that case, employees wish to hide their personal belongings and the employer wishes to keep the resources of its company safe. Thus, in that case, the employee must understand what is expected of them as well as the employer should mark the rule that should be followed within the organization. By going through this the use of GPS will not hamper the workplace ethics[4]. Effect of the GPS on Integrity within the Workplace Integrity is another vital factor that comes under one of the fundamental values that the employer seek while hiring the employees. Moreover, it can be said that the integrity is one kind of hallmark by which the person can be judged regarding the presence of moral and ethical principles. The presence of integrity makes any individual live in harmony with the co-workers, customers as well as stakeholders[5]. In that case, honesty and trust are the central part of the integrity. But in any instance, the use of GPS makes the revelations of the non-work activities of an employee it will make him feel insecure and automatically his or her behaviour towards the other co-worker will change. And most importantly this activity will change the relationship of the individual with its senior officials with the rise in conflict along with the rise in the quality of retaliation against the employees. This will directly impact the integrity within the workplace that also comes under the codes and conducts of the workplace ethics[6]. Examples of the Conflicts in between Employee and Employer The loose in privacy, as well as integrity, result in the rise in the conflict in between the employee and employer just because of the personalities, as well as perspectives, started varying from each other. This eventually resulted in huge differences in the opinions of both the employee and employer[7]. In addition, the process resulted in employee absenteeism and tardiness. When this kind of approach is seen it will result in the change of leadership which created discrimination within the workplace. Later on, the rise in the personal conflicts also results in differences in approach to the projects. Thus all these are the resultants of the violation of the workplace ethics which is initiated by the use of GPS in the workplace[8]. Conclusion The paper is supposed to highlight some negative impacts of the use of GPS. Thus the question that has been raised regarding GPS whether it is spying us or making us stupid. By going through the discussion from every point it can be said that the use of GPS in some cases providing greater value and advantage but at the personal level, the spying by GPS activity is resulting in the irritation and conflicts within the workplace. In addition, the use of GPS for the employees violates the workplace ethics by which the employees become stupid in front of all. Thus it can be stated that in some instances the use of GPS can be banned. Bibliography Bray, Hiawatha.You Are Here: From the Compass to GPS, the History and Future of How We Find Ourselves. Basic Books, 2014. Buxton, Maggie. "Practicing place with locative mobile technology." (2015). Couper, Mick P. "Is the sky falling? New technology, changing media, and the future of surveys." InSurvey Research Methods, vol. 7, no. 3, pp. 145-156. 2013. Hammes, T. X. "Cheap Technology Will Challenge US Tactical Dominance."Joint Force Quarterly81-P (2016): 76-85. Kaplan, Caren, Erik Loyer, and Ezra Claytan Daniels. "Precision Targets: GPS and the Militarization of Everyday Life."Canadian Journal of Communication38, no. 3 (2013). Milner, Greg.Pinpoint: How GPS is changing technology, culture, and our minds. WW Norton Company, 2016. Siegfried, Evan.GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive. Skyhorse Publishing, Inc., 2016. Van den Hoven, Jeroen, Martijn Blaauw, Wolter Pieters, and Martijn Warnier. "Privacy and information technology." (2014 Bray, Hiawatha.You Are Here: From the Compass to GPS, the History and Future of How We Find Ourselves. Basic Books, 2014 Buxton, Maggie. "Practicing place with locative mobile technology." (2015) Couper, Mick P. "Is the sky falling? New technology, changing media, and the future of surveys." InSurvey Research Methods, vol. 7, no. 3, pp. 145-156. 2013 Kaplan, Caren, Erik Loyer, and Ezra Claytan Daniels. "Precision Targets: GPS and the Militarization of Everyday Life."Canadian Journal of Communication38, no. 3 (2013) Milner, Greg.Pinpoint: How GPS is changing technology, culture, and our minds. WW Norton Company, 2016 Van den Hoven, Jeroen, Martijn Blaauw, Wolter Pieters, and Martijn Warnier. "Privacy and information technology." (2014) Siegfried, Evan.GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive. Skyhorse Publishing, Inc., 2016