Marketing Analysis Marketing Strategy Essay - 1577 Words

*Question1: A) Marketing is a management process which responsible for satisfy customers needs and wants , and it is a social process by which organizations and individuals gain what they want and need through create values and exchange between each others. Marketing gives you an opportunity to gain profits with your business and build long-lasting relationships with customers. There are four elements â€Å"4 P’s† of marketing mix : PRODUCT , PRICE , PLACE and PROMOTIONAL STRATEGY *The marketing strategy consists of five stages : -the first step when you understand the marketplace and customers needs and wants , then the second when you begin to design a customer driven strategy then the third build an integrated marketing mix that delivers top value , then the fourth build a profitable relationships and customers satisfaction and delight , then the fifth and the last step is to capture the value of customer to create his delight. Q1: B) There are five management orientations : Product concept ,Production concept ,selling concept ,marketing concept ,and societal concept lets discuss these five concepts in details: 1) The product concept : this concept suggests and holds that clients and consumers support and favor items offering the (most quality execution and creative elements and features ) 2) The production concept : in business this is one of the oldest concepts , this concept carries on and holds the beliefs that consumers support and lean items at â€Å"lowShow MoreRelatedMarketing Analysis : Marketing Strategies1217 Words   |  5 PagesThere are many businesses that use various techniques to sell their product or service. Marketing Strategies is a process of using the marketing mix which consists of place, product, price and promotion to satisfy and attract consumers to make a profit for the organisations. 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Marketing is the performance of the business activities that direct the flow of goods and services from the producerRead MoreMarketing Analysis : Marketing Strategy1546 Words   |  7 Pages For instance, deciding on a product line/range requires that the marketing strategist have a definite understanding of all relevant contender items (as well as the corresponding pricing structures) with a specific end goal to establish appropriate juxtaposition and comparison and decide on suitable business choices for diversifying. Competitor analysis is a crucial part of marketing strategy.  It is sometimes said that some firms don t lead this sort of investigation deliberately enough. RatherRead MoreMarketing Analysis : Marketing Strategy1839 Words   |  8 Pages The critical part of marketing research is to anticipate the response of customer for marketing activities. However, Most of data is hard to obtain or the validity is doubtful. And the market environment is dynamic and complex. 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When the Neanderthals figured out what fire was, it took some convincing to make others realize that it was good. They were afraid of it to begin with but when one person used it to cook its food, they started to understand that it was a good thing. Marketing was born. In the 1950s, the marketing strategy was based on the 4Ps (Product, Promotion, Place, and Price) or what was known as the â€Å"Marketing Mix† (Tanner, Jr Raymond, 2012, pg. 5)